Corporate Blog-Aileen Music

January 01, 2010 25 Comments

SUZUKI is a well-known brand for stringed instruments worldwide. Its founder Masakichi Suzuki was born in 1859 in Nagoya, Japan. At age 14 he had worked in a lacquer-ware shop and then later began his studies to become an elementary school music teacher. It’s a solid foundation for him to originate Suzuki Method successfully afterwards. Suzuki started to make his first violin by chance and it only spent a week. A few months later he officially decided that violin making to be his vocation. In 1888, SUZUKI began his great life. It’s a historic year.1889, Suzuki’s first retail store opened in Tokyo;

   1890, suzuki built a new violin factory;

   1900, suzuki made first violin of small size;

   1914, suzuki factory already had 1000 workers;

   1916, the second factory had been opened;

   1918, the third factory had been opened;

   1930, SUZUKI VIOLIN CO., LTD became a world-renowned trading company.20 years of the last century, Dr. Albert Einstein in Germany highly praised SUZUKI VIOLIN and said, “I would like to play this violin all my life , and keep it forever as a family treasure .” 

With over 100 years of instrument making excellence and experience, SUZUKI has refined the process to perfection with unparalleled quality in materials, workmanship, tone and overall performance. The musical instruments are the wonderful conglomeration of gorgeous and pragmatic. They are more worth having. 

Nowadays, the latest action in SUZUKI VIOLIN is to enhance their brand at student level besides their high reputation in professional level. To serve this aggressive strategy, SUZUKI promoted two kinds of violins in the worldwide, which is made in China with their partner: NANJINA AILEEN TRADING CO., LTD. . The two suites entirely follow up strict Japanese tradition of craftsmanship but in cheaper price. It has great new sound and become the star product among SUZUKI VIOLIN family. They are suitable for the people who are brand hunter.   

Being the strategic global partner of SUZUKI VIOLIN, NANJING AILEEN TRADING CO., LTD. has put great efforts to improve the quality and optimize all logistics and after-sales service. The result was quite good till now. The two suits have been shipped to many countries, such as Korea, Italy, Thailand and Singapore. The consumer’s feedback was exciting for SUZUKI. 

Meanwhile, the advertising on The Music Trades for North American market has been on air. Furthermore, these two suites have been displayed in Music China 2009. In the near future, it will set off a higher wave of SUZUKI VIOLIN worldwide again.

Strings

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